Kaleb Cooper Takes Playful Jab at Jeremy Clarkson in Hawkstone Ad Controversy

Kaleb Cooper, the beloved farmhand and breakout star of Clarkson’s Farm, has once again stolen the spotlight with a cheeky swipe at his co-star and boss, Jeremy Clarkson. The 27-year-old from Chipping Norton, Oxfordshire, who rose to fame in the first season of the Prime Video series in 2021, has become a fan favorite for his quick wit, farming expertise, and playful banter with Clarkson. In a recent advertising campaign for their Hawkstone alcohol brand, Cooper delivered a humorous jab that left Clarkson speechless, delighting fans and adding fuel to the duo’s on-screen chemistry. The ads, however, have stirred controversy, reportedly being banned due to their cheeky content, further amplifying the buzz around the Clarkson’s Farm stars.

A Cheeky Moment in the Hawkstone Ad

This week, Hawkstone, the alcohol brand co-founded by Cooper and Clarkson, released two promotional adverts to showcase their popular lager. The campaign took an unexpected turn when both ads were reportedly banned, likely due to the inclusion of profanity in the lyrics sung by a choir of real-life farmers. The second ad, filmed outside The Farmer’s Dog pub in Asthall, Oxfordshire, features a comedic exchange between Cooper and Clarkson that has fans buzzing.

In the advert, the duo stands alongside a choir of farmers, who belt out a playful rendition of “Hawkstone Lager, it’s the dog’s nuts,” set to the tune of Handel’s Messiah. The tongue-in-cheek lyrics and grandiose musical arrangement add a humorous flair to the campaign, perfectly in line with the irreverent tone of Clarkson’s Farm. However, the ad’s highlight comes when Cooper, with his trademark mischievous grin, turns to Clarkson mid-song and quips, “Why are you singing? You’re not a farmer.” The comment catches the 65-year-old former Top Gear presenter off guard, leaving him momentarily speechless. Instead of responding, Clarkson opts to take a sip of his Hawkstone pint, allowing Cooper to steal the moment.

The playful jab references a long-running theme in Clarkson’s Farm: Clarkson’s status as a novice farmer, often bumbling through agricultural tasks under Cooper’s guidance. Despite owning Diddly Squat Farm, Clarkson’s lack of farming experience has been a source of humor throughout the series, with Cooper frequently stepping in to correct or tease him. The ad’s lighthearted exchange encapsulates their dynamic, showcasing the camaraderie and friendly rivalry that have made them a beloved duo.

The Hawkstone Brand and Its Rising Popularity

Hawkstone, named after a historic stone circle near the farm, has become a successful venture for Cooper and Clarkson, capitalizing on the popularity of Clarkson’s Farm. The brand offers a range of alcoholic beverages, including lagers, ciders, and the recently sold-out Hawkstone Rhuba**rd*, a rhubarb-flavored cider that Cooper announced had flown off the shelves. The banned adverts were intended to further promote the lager, which has gained a loyal following for its crisp taste and connection to the show’s rustic charm.

The decision to feature a choir of farmers in the ads was a nod to the agricultural community that Clarkson’s Farm celebrates. However, the use of the phrase “the dog’s nuts,” while humorous and in keeping with the brand’s cheeky tone, likely led to the ads being pulled from certain platforms. Neither Cooper nor Clarkson has publicly addressed the specifics of the ban, but the controversy has only heightened interest in Hawkstone, with fans taking to social media to share clips of the ads and praise the duo’s humor.

Kaleb Cooper: From Farmhand to Star

Since his debut in the first season of Clarkson’s Farm, Kaleb Cooper has become a household name. His no-nonsense approach to farming, combined with his quick wit and ability to keep Clarkson in check, has endeared him to viewers worldwide. The series, which chronicles Clarkson’s attempts to run Diddly Squat Farm, has aired four seasons, with the latest released across May and June 2025. Cooper has appeared in every season, serving as the farm’s manager and Clarkson’s right-hand man.

Off-screen, Cooper has embraced his newfound fame, balancing his work on the farm with his growing business ventures and family life. He shares two children with his partner, Taya, who is currently pregnant with their third. Despite his busy schedule, which includes managing Hawkstone and filming for the upcoming fifth season of Clarkson’s Farm, Cooper remains grounded in his roots in Chipping Norton. His recent social media posts, including a video from his tractor joking about navigating around the film crew, have kept fans excited for the next chapter of the show.

The Clarkson-Cooper Dynamic

The chemistry between Cooper and Clarkson is a cornerstone of Clarkson’s Farm’s success. Clarkson, a seasoned television presenter known for Top Gear and The Grand Tour, brings a larger-than-life personality to the series, while Cooper provides the practical know-how and local perspective. Their interactions, often marked by playful teasing and occasional disagreements, offer a mix of humor and heart that resonates with audiences. Cooper’s latest swipe in the Hawkstone ad is a perfect example of their dynamic, with the young farmhand confidently poking fun at his boss’s lack of farming credentials.

Fans have taken to social media to celebrate the moment, with one X post reading, “Kaleb calling out Jeremy in the Hawkstone ad is pure gold. ‘You’re not a farmer’—savage!” Another user commented, “Kaleb and Jeremy’s banter is why I keep watching. Can’t wait for series five!” The ad has also sparked discussions about the authenticity of Clarkson’s role as a farmer, with some viewers defending his efforts to learn the trade, while others agree with Cooper’s playful jab.

What’s Next for Hawkstone and Clarkson’s Farm?

The banned Hawkstone ads have only added to the brand’s visibility, with fans eagerly sharing the clips online and expressing their support. Cooper’s reassurance that more Hawkstone Rhuba**rd* cider is in production suggests the brand is poised for further growth, despite the temporary setback of the ad bans. Meanwhile, production for the fifth season of Clarkson’s Farm is underway, with Cooper recently sharing a behind-the-scenes glimpse of filming at Diddly Squat Farm. The series continues to highlight the challenges and rewards of British farming, with Cooper and Clarkson at the helm.

As Hawkstone navigates the fallout from the banned ads, Cooper’s cheeky swipe at Clarkson serves as a reminder of the humor and heart that define their partnership. Whether they’re managing the farm, promoting their brand, or trading jabs in front of a camera, the duo’s dynamic continues to captivate audiences. For fans eager to keep up, following Hawkstone’s Instagram and Cooper’s personal account offers a front-row seat to their latest ventures, while Clarkson’s Farm series five promises more laughs, challenges, and memorable moments.