Jeremy Clarkson Expands Hawkstone Brand with Five Guys Partnership While Staying True to British Farming Roots

Jeremy Clarkson, the former Top Gear presenter turned farmer, has unveiled yet another surprising business venture, signaling that his entrepreneurial ambitions stretch far beyond the boundaries of Clarkson’s Farm. At 65, Clarkson continues to diversify his portfolio, leveraging his fame and commitment to British agriculture into new and unexpected directions.

Known primarily for his Amazon Prime series Clarkson’s Farm, which chronicles the challenges of running his Diddly Squat estate in Oxfordshire, Clarkson has steadily built a reputation as both a successful television personality and a dedicated advocate for local farming. Alongside his on-screen ventures, he operates the Cotswolds pub, The Farmer’s Dog, which has become a central hub for fans and locals alike.

Now, Clarkson is turning his attention to Hawkstone, his premium British alcohol brand launched in 2021. Hawkstone, which offers a selection of beers and ciders crafted entirely from British ingredients, will soon have its pints available at Five Guys fast-food restaurants. The news was shared via Clarkson’s Instagram, where he emphasized that customers would be able to support British farming simply by enjoying a pint of Hawkstone on the go.

“This is all about celebrating British produce,” Clarkson explained. “Hawkstone is 100% British, from the grain to the glass. Now, people can enjoy that wherever they are, including at their favorite fast-food chains.”

Hawkstone’s partnership with Five Guys marks a significant step for Clarkson’s brand. By expanding beyond the confines of his Cotswolds estate and local pubs, Hawkstone is entering a national distribution channel, potentially introducing millions of consumers to Clarkson’s dedication to British ingredients and craftsmanship. The move also aligns with Clarkson’s broader mission to champion British agriculture, an effort that has informed both his television work and his business ventures.

The announcement comes on the heels of another high-profile story involving The Farmer’s Dog pub, which recently made headlines for banning a customer from bringing their own birthday cake. Clarkson’s strict “100% British” policy for the pub dictates that all food served must use ingredients sourced within a 16-mile radius of the establishment. This policy, which Clarkson proudly upholds, extends even to items brought from outside, including celebratory cakes.

When a customer inquired about bringing a birthday cake to the pub, they were informed via email that only British-produced food could be allowed. The Farmer’s Dog replied: “As part of our commitment to back British farming, we kindly ask that only 100% British food products are brought into the pub; this sadly includes birthday cakes.”

While the rule may seem rigid, Clarkson is unapologetic, describing the high cost of adhering to such strict sourcing standards in his column for The Times. He notes, for example, that black pepper purchased in the UK can cost ten times as much as imported alternatives. Despite these expenses, Clarkson refuses to compromise on his principles.

“Now, a business-minded person would look at these costs and realise that with British-only rules in place, a hotdog was going to be priced at about £45,” Clarkson wrote. “But I’m not a business-minded person. So I just filled my heart with hope, asked an AI program to work out what the average price of lunch in a Cotswolds pub is, and just charged that. It’s possible that for every customer who comes through the door I’d lose about £10.”

Clarkson’s approach highlights a fascinating tension between profitability and principle. By insisting on sourcing everything locally, he elevates the profile of British farmers while simultaneously taking a financial hit. Critics may question the wisdom of such a business model, but Clarkson remains steadfast, viewing Hawkstone and The Farmer’s Dog as extensions of his personal ethos rather than purely profit-driven enterprises.

The Five Guys partnership, in this context, represents a strategic opportunity. By placing Hawkstone pints in a popular fast-food chain, Clarkson can maintain his commitment to British ingredients while reaching a much wider audience. Fans of Clarkson’s Farm and The Farmer’s Dog can now enjoy the brand’s premium beverages in new settings, reinforcing the connection between agriculture, craftsmanship, and everyday consumer choices.

Industry analysts have noted that the collaboration could have broader implications for British producers. “Partnering with a high-profile celebrity and a popular restaurant chain is a smart move,” said Helen Fletcher, a food and beverage analyst. “It’s a way to showcase British produce to audiences who may never visit a Cotswolds pub or Clarkson’s estate. If Hawkstone maintains its premium quality, it could set a new benchmark for celebrity-led food and drink ventures in the UK.”

For Clarkson, the expansion seems less about profit and more about impact. Both his TV persona and business ventures are grounded in his passion for British farming and his desire to highlight the challenges and rewards of local production. Hawkstone’s growth, therefore, is a natural extension of his advocacy, making it more than just a beverage brand—it’s a statement of principle.

As Hawkstone pints begin rolling out in Five Guys locations, fans are eager to see how Clarkson’s unique combination of fame, humor, and dedication to British agriculture translates to a national stage. Meanwhile, his strict policies at The Farmer’s Dog continue to generate headlines, reflecting the enduring personality and principles that have made Clarkson one of Britain’s most recognizable and controversial figures.

Whether serving premium ciders at a pub or expanding into fast-food outlets, Jeremy Clarkson’s ventures illustrate a blend of innovation, stubborn dedication, and irrepressible charm—a combination that keeps fans and critics alike watching every move he makes.