Jeremy Clarkson Is Launching a Brand New TV Show on ITV Next Week: What Surprise Project Has He Been Secretly Working On?
New Jeremy Clarkson TV Show Set to Debut on ITV Next Week

Jeremy Clarkson is set to return to British television screens next week with a brand-new ITV programme, marking another busy chapter in the veteran presenter’s ever-evolving broadcasting career. Best known as one third of the legendary trio alongside James May and Richard Hammond, Clarkson remains one of the most recognisable and commercially successful figures in UK television.
The new show, Millionaire Hot Seat, will launch on ITV next Tuesday, January 6, at 7.30pm. The series is a spin-off from the long-running quiz phenomenon Who Wants to Be a Millionaire?, which Clarkson has hosted since taking over the reins in 2018. ITV has confirmed that the first run will consist of 18 episodes, each lasting 30 minutes, offering viewers a faster-paced and more intense variation on the familiar format.
Clarkson’s television career has spanned decades and genres, from motoring entertainment to documentaries, quizzes, and most recently, farming. He first rose to global fame through Top Gear, where his chemistry with May and Hammond helped transform the BBC programme into an international hit. That success later continued on Amazon Prime Video with The Grand Tour, further cementing the trio’s status as one of television’s most iconic partnerships.
Away from the studio, Clarkson’s life took an unexpected turn in 2008 when he purchased Curdle Hill Farm in Oxfordshire, later renamed Diddly Squat Farm. What began as a countryside retreat eventually became the centrepiece of Clarkson’s Farm, a documentary series that chronicles Clarkson’s often chaotic attempts to run a working farm in the Cotswolds. The show has become one of Prime Video’s most successful UK productions, praised for its humour, honesty, and unfiltered look at the challenges facing modern British agriculture.

While Clarkson’s Farm continues to dominate conversations around rural life and farming policy, Clarkson’s return to ITV signals that his role as a mainstream broadcaster remains firmly intact. Millionaire Hot Seat aims to build on the enormous popularity of Who Wants to Be a Millionaire?, which ITV says has reached 18 million viewers on the channel so far this year alone.
Katie Rawcliffe, ITV’s Head of Entertainment Commissioning, explained the decision to expand the Millionaire brand with a new spin-off. “Who Wants To Be A Millionaire? has reached 18 million viewers on ITV so far this year alone,” she said. “Commissioning a new spin-off format to further capitalise on the brand’s success and popularity was a no-brainer, especially with Millionaire Hot Seat already doing so well in other territories.”
The format of Millionaire Hot Seat differs from the original show by placing contestants under greater time pressure, with quicker-fire questions and a rotating “hot seat” that keeps the pace moving. The aim is to inject fresh energy into the franchise while retaining the dramatic tension and high-stakes decision-making that viewers expect. For Clarkson, it offers an opportunity to showcase a slightly different hosting style, blending his trademark wit with a faster rhythm and more playful tone.
Matthew Worthy, Co-CEO of Stellify Media, which produces the show, described the new series as a lighter, more mischievous counterpart to the original. “It is an honour to produce Millionaire for ITV,” he said. “Millionaire Hot Seat is the main show’s cheeky younger sibling, and gives us more Jeremy, enjoying more money-ladder moments but with a whole new tone, pace, and feel.”

Clarkson’s schedule shows little sign of slowing down despite his recent comments about age, health, and long-term sustainability—particularly in relation to farming. Alongside his ITV commitments, he is also expected to return to Prime Video with a new series of Clarkson’s Farm later in the year. Filming for the sixth season wrapped in September, with eight new episodes reportedly set for release in the coming months.
The farming documentary has increasingly shifted from light-hearted experimentation to deeper reflections on the pressures facing rural Britain, including financial strain, regulation, and mental health. Clarkson has been candid about the toll that running Diddly Squat Farm has taken, making his continued presence on multiple television projects all the more striking.
As Millionaire Hot Seat prepares to launch, ITV is betting on Clarkson’s enduring appeal to draw in both long-time fans and new audiences. For viewers, the coming weeks promise more of a familiar face—whether he’s asking contestants to risk it all for a cash prize, or battling the realities of farming life in the Cotswolds.
With another prime-time show about to air and a new season of Clarkson’s Farm on the horizon, Jeremy Clarkson remains firmly at the centre of British television, proving that even after decades in the spotlight, his ability to reinvent himself is far from exhausted.




