Kaleb Cooper Unveils KC Clothing: A Three-Year Journey from Farm Fields to Fashion Line

Kaleb Cooper, the charismatic 27-year-old farmer who captured hearts worldwide as a star of Amazon Prime Video’s Clarkson’s Farm, has announced an exhilarating new venture that’s been brewing for three years. Stepping away from the spotlight of Jeremy Clarkson’s Diddly Squat Farm in Chipping Norton, Oxfordshire, Cooper is launching his own clothing brand, KC Clothing. This farm-inspired apparel line promises to blend rural ruggedness with stylish comfort, offering fans a tangible piece of the hardworking ethos that defines his life and career.

Since bursting onto screens in 2021 with the first season of Clarkson’s Farm—a documentary series chronicling Clarkson’s often chaotic attempts to run his 1,000-acre farm—Cooper has become a fan favorite. As the show’s no-nonsense farm manager and contractor, his straight-talking advice and infectious enthusiasm have endeared him to millions. The series, now in its fourth season as of 2024, has not only highlighted the triumphs and tribulations of modern British farming but also propelled Cooper into a multifaceted entrepreneurial role. From battling bureaucratic hurdles to dealing with unpredictable weather and market fluctuations, Clarkson’s Farm has showcased the real-world challenges that Cooper navigates daily, turning him into an unlikely celebrity.

But Cooper’s ambitions extend far beyond the farm gates. Over the past few years, he has diversified his portfolio with a series of ventures that reflect his deep-rooted passion for agriculture and rural life. One of his most prominent involvements has been with Clarkson’s ventures, including the popular Farmer’s Dog pub in Burford, which opened in 2023 and quickly became a hotspot for fans eager to experience a taste of the show’s world. Cooper has been hands-on there, contributing to its operations and even helping promote it through social media. Additionally, he’s played a key role in the production of Hawkstone, Clarkson’s line of lagers and ciders, which draws inspiration from traditional British brewing methods and has seen widespread success in pubs and stores across the UK.

Cooper’s literary pursuits have also flourished. He has authored four bestselling books under the banner “according to Kaleb,” offering humorous and insightful takes on life, the world, farming, and Britain. Titles like The World According to Kaleb (2022), Kaleb’s Big Decisions (2023), and others have topped charts, blending his folksy wisdom with anecdotes from the farm. Most recently, in early 2025, he released Kaleb’s Farmyard Tales: Escaping Animals and Runaway Tractors, a delightful children’s book aimed at introducing young readers to the joys and mishaps of farm life. Illustrated with charm and filled with Cooper’s signature storytelling, it has been praised for making agriculture accessible and fun for the next generation.

Despite his rising fame, Cooper remains grounded in his Oxfordshire roots. Born in 1998 and raised in the Cotswolds, he knew from a young age that farming was his calling. At just 13, he started his first business venture by raising chickens and selling eggs to his teachers and local customers, expanding from three hens to 450 within months. By 14, he was breeding sheep and working on a dairy farm; at 15, he purchased his first tractor. After studying at Moreton Morrell College, he established Kaleb Cooper Contracting, a thriving business offering services like hedging, ditching, and general farm maintenance. This entrepreneurial spirit, honed through years of hard graft, has been a cornerstone of his success and is now extending into the world of fashion with KC Clothing.

The launch of KC Clothing marks a significant milestone, one that Cooper has been meticulously developing since 2022. In an Instagram post that sent fans into a frenzy, he shared a video modeling a pair of shorts from the collection, captioning it: “After 3 years in the making the time has come! Amazing quality! @kcclothing is here!” His excitement was palpable, and the response was overwhelming, with hundreds of likes and comments pouring in within hours. One fan even shared that their son had purchased a pair of the shorts at the Blakesley Show, where Cooper officially debuted the brand, exclaiming, “He loves them!”

Speaking about the new line, Cooper expressed his joy: “I’m so happy to finally be launching my clothing range – something I’ve been working on since I set it up in 2022. It’s taken three years to get the design, and more importantly, the quality just right. It’s all about looking good and feeling comfortable but the range is crafted to be hard-wearing and long-lasting.” This emphasis on durability stems directly from his farming background, where clothes must withstand mud, machinery, and the elements. The brand’s online description captures its essence perfectly: “Farm-inspired fashion, crafted for comfort and built to stand out” in “rural style with a bold edge.”

KC Clothing is positioned as versatile attire for the modern rural lifestyle. As Cooper elaborated, “These are British-made, stylish and easy to wear clothes – for anyone working hard on the farm, at their desk or chilling out on a weekend.” Every piece is proudly manufactured in the UK, supporting local artisans and ensuring ethical production standards. The inaugural collection draws from a “heritage rugby” theme, evoking the sturdy, sporty aesthetic of traditional countryside wear. Currently available on the KC Clothing website (kc-clothing.co.uk) and under the “merchandise” section of Kaleb Cooper Contracting’s site (kalebcoopercontracting.co.uk), the range includes four core clothing items: shorts, a shirt, and two different hoodies. Prices are accessible, starting around £30-£50 for basics, making it appealing to a broad audience.

Complementing the apparel are a selection of accessories that add a personal touch: a leather key ring, a bookmark, a beanie, and a cap. These items are designed with practicality in mind—the key ring, for instance, is robust enough for daily farm use, while the beanie offers warmth for chilly mornings. The KC emblem, a simple yet bold logo, adorns each piece, symbolizing Cooper’s initials and his commitment to quality. The brand’s Instagram page (@kcclothing) reinforces this philosophy: “Inspired by the countryside, designed for everyday life. Whether you’re out on the farm, in town, or relaxing with friends, our pieces bring together comfort, quality, and timeless style.”

While the initial lineup is modest, Cooper has teased expansions that will excite families. “Some brilliant kids’ clothes coming soon,” he hinted, aligning with his recent foray into children’s literature. A “sneak peek” on the website suggests upcoming additions like KC embroidered outerwear, T-shirts, and more accessories, promising to grow the range organically. This phased approach allows Cooper to refine based on customer feedback, ensuring the brand evolves with its audience.

The launch comes at a pivotal time for Cooper, who is also a father of three and balances his TV commitments with running his contracting business. In interviews, he’s shared how his early start in entrepreneurship—selling eggs at 13—taught him resilience and the value of quality over quantity. Clarkson’s Farm has amplified this, introducing him to a global fanbase that appreciates authenticity. Fans have flocked to the pop-up events, like the one at Blakesley Show, where they could try on items and chat with Cooper himself. Social media buzz has been electric, with users praising the “amazing quality” and how the clothes “look just like something Kaleb would wear on the farm.”

KC Clothing represents more than just apparel; it’s an extension of Cooper’s ethos—hard work, British pride, and a touch of humor. In a world where fast fashion dominates, his focus on durable, locally made pieces stands out as a refreshing alternative. As Clarkson’s Farm continues to draw record viewership (Season 3 alone garnered over 5 million viewers in its first week), Cooper’s star is rising, but he remains the down-to-earth farmer at heart. Whether he’s advising Clarkson on crop yields or designing hoodies, Kaleb Cooper is proving that success in the countryside can translate to the catwalk—and beyond.

This new venture not only diversifies Cooper’s empire but also inspires aspiring young entrepreneurs in rural communities. With plans for more releases and potential collaborations, KC Clothing is poised to become as iconic as its founder. Fans can visit kc-clothing.co.uk to shop the collection and follow @kcclothing on Instagram for updates. As Cooper might say in his inimitable style, it’s time to “get your glad rags on” and embrace the farm-fresh fashion revolution.