Jeremy Clarkson Unveils Hawkstone’s Latest Creation: Rhuba***rd Cider

Jeremy Clarkson, the charismatic former host of Top Gear and The Grand Tour, has once again made waves in the agricultural and beverage industries with the launch of a bold new addition to his Hawkstone brand. Known for his larger-than-life personality and unfiltered approach to life, Clarkson has been embracing his role as a farmer at Diddly Squat Farm in Oxfordshire since purchasing the property in 2008. His journey into farming has been vividly captured in the hit Prime Video series Clarkson’s Farm, which chronicles the highs and lows of his agricultural endeavors in the picturesque village of Chadlington. Now, Clarkson is expanding his Hawkstone brand with the release of a unique rhubarb-flavored cider, cheekily named Rhuba*rd, which has already taken the UK by storm.

From Diddly Squat to Drinks Empire

Clarkson’s foray into the beverage industry began in 2021 when he partnered with the Cotswold Brew Co to launch Hawkstone, a brand named after an ancient standing stone in the Cotswolds, a nod to the region’s rich history and natural beauty. The brand’s flagship product, a premium British lager, was crafted using barley grown directly on the fields of Diddly Squat Farm, giving it an authentic farm-to-table appeal. Since its inception, Hawkstone has expanded its offerings to include a range of lagers, ciders, and even vodka, all rooted in Clarkson’s commitment to showcasing high-quality British produce.

Hawkstone has quickly risen to prominence, earning the title of the fastest-growing beer brand in the UK. Its social media presence is equally impressive, with the brand boasting the largest Instagram following of any beer brand worldwide. This success is a testament to Clarkson’s ability to blend his media savvy with his passion for promoting British agriculture, creating a brand that resonates with consumers both locally and globally.

Introducing Rhuba***rd: A Zesty New Cider

The latest addition to the Hawkstone lineup is Rhubard, a rhubarb-flavored cider that has already caused a sensation. Described by the brand as “an unholy union of delicious British fruit,” this cider combines the tart, zingy flavor of rhubarb with the crisp sweetness of apples, finished with a hint of zesty citrus. The result is a refreshing, four percent ABV cider that promises to deliver a burst of flavor with every sip. Hawkstone’s statement about the product is as bold as its creator: “When rhubarb and apples joined, outside of wedlock, Rhubard was born. The British-farmed zingy rhubarb tartness is finely balanced with sweetness from the apple base and zesty citrus. When you open the can, you get hits of mouthwatering fruit with light floral and herbal notes. Guaranteed to make even the grumpiest ba*rd smile.”

The cider’s launch was met with overwhelming demand, with the initial stock selling out within hours. Hawkstone’s website now offers pre-orders for a case of 12 cans at £28, with new batches expected to be available the week commencing Monday, August 4. A statement from the brand humorously acknowledged the frenzy: “Our tangy new rhubarb cider is so good that you drank us dry within hours of launch. Pre-order your case while we make some more.” This rapid sell-out underscores the growing popularity of Hawkstone and Clarkson’s ability to tap into the public’s appetite for unique, high-quality beverages.

A Taste of the Cotswolds

What sets Rhubard* apart is its distinctly British character. The rhubarb and apples used in the cider are sourced from British farms, aligning with Clarkson’s mission to champion local agriculture. The flavor profile is a careful balance of tart and sweet, with the rhubarb providing a sharp, tangy edge that is softened by the apple base. The addition of citrus notes adds a refreshing zing, while subtle floral and herbal undertones elevate the drinking experience. This combination makes *Rhubard a versatile cider, perfect for sipping on a warm summer day or enjoying as a crisp accompaniment to a hearty meal.

The name Rhuba*rd itself is a playful nod to Clarkson’s irreverent sense of humor, with the asterisks cheekily suggesting a certain expletive that aligns with his no-nonsense persona. This bold branding is consistent with Hawkstone’s overall ethos, which combines quality craftsmanship with a touch of wit and rebellion. The cider’s launch has further cemented Hawkstone’s reputation as a brand that isn’t afraid to push boundaries while delivering exceptional products.

Clarkson’s Farm: The Heart of Hawkstone

The success of Hawkstone is deeply intertwined with the story of Diddly Squat Farm, which has become a cultural phenomenon thanks to Clarkson’s Farm. The Prime Video series has endeared Clarkson to audiences worldwide, showcasing his efforts to navigate the challenges of farming while highlighting the importance of supporting British agriculture. From battling unpredictable weather to managing livestock and crops, Clarkson’s journey has resonated with viewers who appreciate his honesty and determination.

The barley grown at Diddly Squat was the foundation for Hawkstone’s original lager, and the farm continues to play a central role in the brand’s identity. By sourcing ingredients locally, Hawkstone not only ensures freshness and quality but also supports the UK’s farming community. The launch of Rhuba*rd is a continuation of this ethos, celebrating British produce while offering consumers a taste of the Cotswolds.

A Growing Legacy

As Hawkstone continues to expand its range, it’s clear that Clarkson’s venture into the beverage industry is more than just a side project. The brand’s rapid growth and loyal following demonstrate its staying power in a competitive market. With Rhuba*rd already generating buzz and selling out at launch, Hawkstone is poised to maintain its position as a leader in the UK’s craft beverage scene.

For fans of Clarkson’s Farm and newcomers alike, Rhuba*rd offers a chance to experience the fruits of Clarkson’s labor in a new and exciting way. Whether you’re a cider aficionado or simply curious about the latest Hawkstone creation, this rhubarb-infused beverage is sure to leave an impression. As Hawkstone prepares to restock, consumers are encouraged to place their pre-orders and join the thousands who have already embraced this tangy, refreshing cider.

In true Jeremy Clarkson fashion, Rhuba*rd is bold, unapologetic, and undeniably British. It’s a fitting addition to the Hawkstone family and a testament to Clarkson’s ability to turn his passion for farming into a thriving business. So, grab a can, raise a toast to Diddly Squat Farm, and savor the taste of the Cotswolds in every sip.