Jeremy Clarkson Shares Clarkson’s Farm Crew Frustrations as Show Earns National Television Awards Nod

Jeremy Clarkson, the irreverent television icon turned Cotswolds farmer, has revealed a rare glimpse into the frustrations of the Clarkson’s Farm crew as they vie for recognition at the National Television Awards (NTA) 2025. On August 19, 2025, Clarkson announced via an Instagram story that the Amazon Prime Video series, which chronicles his life at Diddly Squat Farm in Chadlington, Oxfordshire, has been nominated for the Factual Entertainment award. The nomination, pitting the show against heavyweights like Gogglebox and The Martin Lewis Money Show Live, sparked excitement among fans but also a candid admission from Clarkson: “Our crews are getting fed up of losing this one.” As filming for the fifth season continues for a 2026 release, the news underscores the team’s dedication and the show’s cultural impact, while highlighting the competitive stakes in the Cotswolds’ most famous farming saga.

Since purchasing the 1,000-acre Curdle Hill Farm in 2008, Clarkson renamed it Diddly Squat to reflect its initial lack of profitability, a decision that set the stage for Clarkson’s Farm. Launched in 2021, the series has transformed Clarkson, the former Top Gear and The Grand Tour host, into an unlikely advocate for British agriculture. With four seasons to date, the show has garnered massive viewership, earning a 9.6/10 rating on China’s Douban platform and drawing 25,000 visitors to Diddly Squat’s farm shop in 2024, per a Telegraph report, despite local complaints about traffic. The series’ success, driven by Clarkson’s misadventures and the charm of co-stars like Kaleb Cooper and Lisa Hogan, has also spurred Clarkson to open The Farmer’s Dog pub in Asthall, a £1 million venture championing British produce since August 2024.

The NTA nomination, announced on the National Television Awards website, places Clarkson’s Farm among five contenders for Factual Entertainment, alongside Gogglebox, Stacey & Joe, The Martin Lewis Money Show Live, and Sort Your Life Out. The event, set for September 10, 2025, at The O2 in London, has fans rallying online, with one commenting on Instagram, “Voted. Been a fan of yours for decades, literally. The entire family loves this show.” Clarkson’s reply, “Thank you. Our crews are getting fed up of losing this one,” revealed the team’s weariness after previous near-misses, including a 2023 loss to Gogglebox, as noted by Radio Times. The comment, laced with his trademark humor, reflects the crew’s investment in the show’s grueling production, which captures everything from lambing to crop failures in Oxfordshire’s unpredictable weather.

Clarkson’s Farm has redefined Clarkson’s legacy, moving him from petrolhead to farming advocate. His protests against 2024 inheritance tax changes, which impose a 20% tax on farms worth over £1 million, led to the “Clarkson’s clause,” easing agricultural building conversions, per Farming Today. The show’s raw portrayal of rural life—highlighted by a £5,000 loss in 2024 due to drought and bovine tuberculosis, per a Times article—has resonated globally, with farmers praising its authenticity. A 2024 BBC Radio 4 interview quoted a farmer saying, “Jeremy’s done more for farming than decades of policy debates.” The series’ stars, including Kaleb Cooper, whose 2024 book tour for It’s a Farming Thing drew crowds, and Lisa Hogan, who manages the farm shop, have become household names, amplifying the show’s cultural footprint.

The nomination comes as Clarkson’s Farm films its fifth season, expected in 2026, amid speculation on Reddit’s r/ClarksonsFarm that it may be the last, with Clarkson hinting at a break. The crew’s frustration, as Clarkson noted, stems from the intense effort behind the scenes, from long shooting days to editing thousands of hours of footage, as detailed in a 2025 Collider feature. The Farmer’s Dog, hosting events like Britain’s Fittest Farmer 2025, has become a community hub, though supply chain issues have been “a nightmare,” Clarkson told The Sun. His £59 million net worth, per Forbes 2025, reflects his ventures, yet his advocacy—seen in donations to Chipping Norton’s lido—has fueled knighthood calls, which he dismisses with quips about “lifeboat thing” contributions on X.

Fans have flooded social media with support, with one X post reading, “Clarkson’s Farm deserves this NTA—Kaleb and Jeremy’s banter alone is gold!” Another urged, “Vote for them, let’s get the crew their win!” The nomination highlights the show’s blend of humor and heart, from Cooper’s tractor mishaps to Clarkson’s battles with bureaucracy. As the Cotswolds braces for more Diddly Squat chaos, the NTA nod offers a chance to honor the crew’s hard work. Whether they claim the award or not, Clarkson’s Farm continues to sow seeds of change, proving that in the muddy fields of Oxfordshire, a story of grit and community can captivate the world.